Tashi Hair Salon Identity

Tashi and I collaborated on an identity mark that immediately told her audience of the types of hair she works with as well as her modern sensibility. In addition to the logo mark, we shot a series of images that she could use as part of her marketing system, including her website, business cards, postcards, store signage, and banners. All photography by Pooleman photography.

To start the project, I did some research on the salon’s audience. We needed to find out exactly who the target audience was and how best to communicate with them. These are images of the compiled quantitative and qualitative data that was provided as a pdf and analyzed.