1in10: PRIDE Exhibit
challenge: To explain the history of the Gay Pride movement in an approachable and comprehensive way. There was a lot of information and imagery to be shared and it would change, based on the exhibit location.
result: An exhibit, displayed in several ciies, that had images that were mounted individually for maximum flexibility. The additional materials (flyer, postcard, invite and banner) added cohesion. The project was a big success for the organization.
World Summit on Sustainable Development 2002
challenge: To develop an exhibit that represented Sustainable Development work the US was doing, incorporating a huge amount of information and imagery. The project scale was enormous and the time frame was very short.
result: The resulting 2,000 sq ft exhibit was on display in Johannesburg, South Africa for the World Summit in '02. It included 40 panels, two banners, signage, white papers, and more. I saw firsthand just how successful (and big) it was!
Global Earth Observation System of Systems - GEOSS (exhibit)
challenge: To develop an exhibit that made scientific information compelling and appealing. The purpose was to educate the international community on the Earth Observation System that the US has been developing and implementing.
result: A beautiful 60 sq. ft. exhibit consisting of 13 8' tall panels displayed in Johannesburg, South Africa. It received many accolades and was considered an exhibit that successfully communicated the message to the audience.
Hong Kong Science Center exhibit
challenge: To conceptualize and develop an exhibit on cochlear implants for a youth audience. The panels and display case information had to be both in English and Chinese, a little "fun", and maintain the Advanced Bionics Harmony brand.
result: An exhibit that was colorful (while remaining within the brand) and fun with simplified informational graphics. It was enjoyed by visitors young and old and successfully made more people aware of cochlear implant technology.
various logos
logos shown: the lorraine group; Coalition Against Wildlife Trafficking (Smithsonian Institution); Weight of the World; WalletStar (collaboration with Hyena-Empire); Summa hds (Summa Inc.); The William Noble Jr. Foundation
OCTFCU Visa
challenge: Develop a credit card that represented summertime for teachers at a So. Cal Credit Union. It needed to represent vacation and leisure without being too specific about location.
result: The front card design was the winner! It implied movement, freedom and outdoors while maintaining a nice level of "location obscurity."
Harmony Campaign: Consumer Marketing
challenge: To rebrand company image to coincide with the Harmony product launch, including developing all new corporate and product materials that conveyed a friendlier image through custom photography, a colorful palette, and new messaging.
result: A brand look and messaging system that translates across corporate and consumer audiences. Its flexibility allowed for maintaining brand identity for all divisions and markets. The overall response was extremely positive.
Harmony Campaign: Professional Marketing
challenge: To rebrand company image to coincide with the Harmony product launch, including developing all new corporate and product materials that conveyed a friendlier image through custom photography, a colorful palette, and new messaging.
result: A brand look and messaging system that translates across corporate and consumer audiences. Its flexibility allowed for maintaining brand identity for all divisions and markets. The overall response was extremely positive.
"Bionic Family" campaign
challenge: As part of the Harmony product launch, the company introduced a "little sister" mascot to the cochlear implant community as a way to present bilateral CI information to pediatric recipients and potential candidates.
result: A joyful marketing series that included e-blasts, magnets, a blog, mascot costumes and toys. I also art directed illustrations by a very tallented artist, Dan Sipple. It garnered many new fans of the characters which, in turn, educated a larger audience on the benefits of bilateral implantation.
Cape Verde Wear Catalog
challenge: This client was looking for an effective and compact way to advertise his gear that felt sophisticated and uncomplicated. Because of the limited budget, the photography, photo retouching, and layout were all done by me.
result: The client currently distributes the mini-catalogs at shows and events when his gear is on display. This catalog has greatly increased sales of Cape Verde Wear gear as well as awareness of the islands of Cape Verde.
Cape Verdeans of Southern California: 30 Years of Independence Celebration
result: To develop a look and feel for the Cape Verde 30 Years of Independence celebration weekend as well as collateral and exhibit pieces. The original logo, created by the clients, was overwhelming and contained too much information.
result: The redesign successfully pared down the information and showed a clearer focus. The entire package (logo, booklet, brochure, t-shirts, promo pieces, flyers) was called the most professional and emotionally impactful this organization had ever had.
Cape Verdeans of Southern California: 25th Anniversary Celebration
challenge: Design a 25th Anniversary celebration campaign that juxtaposed the coastal feels of Cape Verde and So.Cal. Since there would be representatives of each at the event, it was important to make them all feel welcome and represented.
result: The resulting campaign was whimsical, informative and evocative of coastal living. Both representatives of CVSC and the islands of Cape Verde, including dignitaries, expressed their appreciation for the opportunity to reminisce!
Weight of the World poster series
challenge: It was a personal challenge to design a series of posters that incorporated seemingly unrelated lyrics and imagery that evoked movement, pressure and hope.
result: The "Weight of the World" song lyrics are about the everyday struggles of trying, failing and trying again. This series combined texture, color and rhythm to emphasize the depth of this Alana Davis song.
The DROP poster series
challenge: The KCRW program, The Drop, is an amazingly eclectic mix of musical styles and genres. This personal poster series concept was seeking to be a very graphic and high-contrast interpretation of that mix.
result: The seemingly random imagery was composed to create a texture and mood that visually translates the eclectic nature of the program. The main poster is currently hanging in the halls of the KCRW station.
Reah Valente One-sheet
challenge: "Brazilian rockstress" Reah Valente is an up-and-coming artist at A&M Records with a US album debut called "My Way Home." The challenge was to design a simple and compelling one-sheet for her with existing photography.
result: Reah Valente is a very expressive talent and the resulting one-sheet complements her energy and vibe.
brazen magazine
challenge: This concept publication was designed to highlight and celebrate crazy creative individuals and their accomplishments, as well as educate the reading audience of the insanity and courage required to produce something great.
result: The resulting layout was clean and expressive of each subject's personality. The premiere issue included Fishbone, Mini Cooper and Richard Dyson.
Posted-On-Waking ("blog-paper")
challenge: This blog-paper concept was experimental and experiential. The entries, originally posted online by an amazing writer, included introspective and sometimes awkwardly honest submissions. How do you interpret that with just type? Now there's a challenge!
result: This typographic manifestation visually reflects the various tones and intensities of each submission. It is deeply compelling and a really interesting read.
